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VIVA MAC: AIDS, Fashion, and the Philanthropic Practices of MAC Cosmetics

By Andrea Benoit
eBook
$37.95
By Andrea Benoit
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The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan.

Benoit delves ...

Categories

HistoryCanadian HistoryCanada - History - General & MiscellaneousGeneral & Miscellaneous Canadian History