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Vivendi: A Key Player in Global Entertainment and Media

By Philippe Bouquillion
eBook
$26.99
By Philippe Bouquillion
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This book identifies and analyses the main socio-economic trends that characterize Vivendi, the French mass media conglomerate, and explores how they have oriented its development and evolution.

Philippe Bouquillion explores the industrial, financial, globalization and public policy issues in the various sectors in which Vivendi is involved, paying particular attention to recorded music, pay television, publishing, video games, advertising and telecommunications. He examines Vivendi’s role a...

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Social SciencesMedia & CommunicationsMedia - General & Miscellaneous