VolunteerMatch taps expert knowledge from today's volunteerism professionals to help nonprofits take a more inventive approach to volunteer engagement
Volunteer Engagement 2.0: Ideas and Insights Changing the World shows you many of the innovative approaches to engaging volunteers that are reshaping nonprofits, volunteer programs, and communities around the world — and how you can bring these changes to your own organization. Curated and edited by VolunteerMatch, the Web's most popular volunteer engagement network, these transformative strategies and practices are already being used by innovative nonprofit, government, and business sector leaders in volunteering — and they represent many of the future trends in volunteerism. This insightful collection contains actionable advice on strengthening volunteering at your organization as well as broader explorations on the nature of opening organizations to volunteers to show you how to create a new volunteerism model that supports your organization's mission and programs. Among other things, you'll learn how to attract millennials and baby boomers to your cause, the best ways to partner with corporate and pro bono volunteer programs, why micro volunteering may be the future of online giving, what's new in national service, why your supporters are a largely untapped goldmine of fundraising success, and what trends will drive volunteering in the future.
For more than 15 years VolunteerMatch has had unprecedented access to leading innovators in the nonprofit, government, and corporate sectors. In this book, you'll share that access as you explore the ideas, strategies, and insights that will boost volunteer engagement today and in the future.
- Learn what trends and ideas are reshaping volunteer engagement today
- Reconsider your volunteer model to reflect your organization's mission
- Find out what the leading thinkers predict will drive volunteering in the future
- Optimize volunteer recruitment, screening, orientation, and training
- Understand and cater to the motivations of your volunteers
The world of volunteering is changing and there has never been a better moment to engage the time and talent of those who support your cause. How will your nonprofit grow and thrive with the help of volunteers? Volunteer Engagement 2.0: Ideas and Insights Changing the World provides the innovation and inspiration, you just need to supply the action.
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About the Author
VolunteerMatch believes everyone should have the chance to make a difference. As the Web’s most popular volunteer engagement network, the organization has connected millions of people with a great place to volunteer and helped tens of thousands of organizations better leverage volunteers to create real impact. Visit www.volunteermatch.org for more information.
Robert J. Rosenthal is a consultant for social change and sustainable development with more than 15 years of experience helping nonprofits, corporations and social enterprises connect with audiences, design programs, and communicate impact. Until 2014, he headed communications for VolunteerMatch, the Web's largest volunteer engagement network. Robert is an active writer and trainer, and frequently speaks to audiences about fundraising, brand building, public relations, cause marketing, social media and corporate social responsibility. He is on Twitter at @socialgoodR.
Table of Contents
About the Book ixRobert J. Rosenthal
Foreword xiHolly Ross, Executive Director, Drupal Association
Introduction xvGreg Baldwin, President, VolunteerMatch
Part One: Changing Times 1
Chapter 1 Big Shifts That Will Change Volunteerism for the Better 3Tobi Johnson, MA, CVA, President, Tobi Johnson & Associates
Chapter 2 A History of Change in Volunteer Engagement 20Susan J. Ellis, President, Energize, Inc.
Chapter 3 Debunking the Myths of Volunteer Engagement 32Sarah Jane Rehnborg, CVA, PhD
Chapter 4 Rethinking the Status Quo 44Evan Hochberg, Chief Strategy Officer, and Mei Cobb, Volunteer Engagement Director, United Way Worldwide
Chapter 5 Engaging Millennial and Younger Volunteers 57Aria Finger, Chief Operating Officer, DoSomething.org and President, TMI Agency
Chapter 6 The Great Boomer Volunteer Revolution: Boom or Bust? 69Beth Steinhorn, President, JFFixler Group
Part Two: Changing Relationships 83
Chapter 7 Keeping the Volunteers You Have 85John L. Lipp, Associate VP, Volunteer Engagement, JDRF
Chapter 8 Wholly Engaged: Integrating Volunteer and Donor Programs 97Kelly Moran, Associate VP of Community Development, and Taylor Mallia, Executive VP of Development, National MS Society
Chapter 9 A New Engagement Model for the Internet Era 110Mark Surman, Executive Director, Mozilla Foundation
Chapter 10 Meet Your New Board 123Linda Davis, CEO, Center of Volunteer and Nonprofit Leadership, and David Styers, Manager of Program & Business Development, Presidio Institute
Part Three: Changing Technology 135
Chapter 11 Volunteer Engagement on the Social Web 137Amy Sample Ward, CEO, NTEN: The Nonprofit Technology Network
Chapter 12 Microvolunteering for Big Impact 153Mike Bright, Founder, Help From Home
Chapter 13 Virtual Volunteering: Are We Finally Ready to Talk about Direct Service? 169Jayne Cravens, Consultant and Researcher
Chapter 14 Getting the Most Out of Hackathons for Social Good 182Scott Henderson, CEO and Founder, Sandbox Communities
Part Four: Changing Corporate Perspectives 195
Chapter 15 The Power and Unrealized Promise of Skilled Volunteering 197Meg Garlinghouse, Director, and Alison Dorsey, Manager, LinkedIn for Good
Chapter 16 Partnering with Workplace Volunteer Programs 210Angela Parker and Chris Jarvis, Co-Founders, Realized Worth
Chapter 17 Becoming Powered by Pro Bono 224Alethea Hannemann, Vice President of Product and National Programs, The Taproot Foundation
Chapter 18 How to Get the Right Pro Bono Expertise for the Job 239Deirdre White, CEO, and Amanda MacArthur, VP of Global Pro Bono & Engagement, PYXERA Global
Chapter 19 Volunteering and the Future of Cause Marketing 252Joe Waters, Author, Founder of SelfishGiving.com
Part Five: Changing Strategies 267
Chapter 20 Measuring the Volunteer Program 269Beth Kanter, Author and Master Trainer
Chapter 21 The New Volunteer Manager’s Toolkit 283Jennifer R. Bennett, CVA, Senior Manager, Education & Training, VolunteerMatch
Chapter 22 National Service for the Twenty-First Century 296Wendy Spencer, Chief Executive Officer, Corporation for National and Community Service
Chapter 23 Service Enterprises: Strategic Human Capital Engagement 308Amy Smith, Chief Strategy Officer and President of Action Networks–Points of Light, and Sue Carter Kahl, President, SMCK Consulting
Chapter 24 Leading Big Volunteer Operations 322Carla Campbell Lehn, CVA, Library Programs Consultant, California State Library
Chapter 25 Taking Charge of Your Professional Development 334Katherine H. Campbell, CVA, Executive Director of the Council for Certification in Volunteer Administration
Afterword 349Robert Egger, Founder and President of L.A. Kitchen and CForward
About the Editor 353