The Way We'll Be: The Zogby Report on the Transformation of the American Dream

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.



Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. Th...