Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies

by Balraj Verma (Editor), Amit Mittal (Editor), Murali Raman (Editor), Birud Sindhav (Editor)

Overview

Discover how the internet’s next evolution is reshaping the world of business. The first of two volumes, Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies explores the groundbreaking technologies that define Web 3.0—blockchain, decentralized finance (DeFi), augmented reality, and artificial intelligence—and their profound impact on the way businesses innovate, grow, and connect with customers.

Through insightful analysis and real-world examples, this contributed work provides a comprehensive guide to harnessing Web 3.0’s potential. From revolutionising supply chains to reimagining customer engagement, every aspect of business is poised for transformation. Whether you’re a technologist, entrepreneur, executive, academic, or student, this book equips you with the tools, strategies, and knowledge to thrive in the digital economy.

Product Details

ISBN-13:	9781837087259
Publisher:	Emerald Publishing Limited
Publication date:	09/09/2025
Pages:	216
Product dimensions:	5.98(w) x 9.02(h) x 0.61(d)

About the Author

Balraj Verma is Associate Professor at the Doctoral Research Centre of Chitkara Business School, affiliated with Chitkara University, India.

Amit Mittal is Pro Vice Chancellor (Research Programs), Chitkara University, India.

Murali Raman is Professor & Deputy Vice Chancellor (Academic Development & Strategy), Asia Pacific University of Technology & Innovation Technology, Malaysia.

Birud Sindhav is Professor of Marketing at the University of Nebraska at Omaha, USA.

Table of Contents

Foreword; Alex Tan
Chapter 1. Factors affecting the acceptance of ChatGPT: A study of Malaysian university students; Moussa Barry and Ahasanul Haque
Chapter 2. The role of artificial intelligence in healthcare: A comparative analysis in India and ASEAN countries; Varnesh Ghildiyal, Himani Sharma, and Mahendra Babu Kuruva
Chapter 3. Augmented reality and its applications in the virtual world: A bibliometric analysis framework of 2 decades (2003 to 2023); Preeti Jain, Kamaljeet Kaur, and Lucia Porcu
Chapter 4. Mapping the research landscape of FinTech and Robo-advisors: A bibliometric analysis of academic contributions; Divya Goswami, Balraj Verma, and N. V. Suresh
Chapter 5. Neural Hive: A decentralized marketplace for affordable AI model training; Muhammad Hussain Rana, Vazeerudeen Abdul Hameed, and Muhammad Ehsan Rana
Chapter 6. The impact of augmented reality adoption on firm performance, efficiency, and turnover; Anh Ta, Linh Le, and Steve Schulz
Chapter 7. Unlocking business potential: Exploring augmented reality applications for immersive customer experiences; Animesh Kumar Sharma and Rahul Sharma
Chapter 8. AR, VR, and metaverse in retail; Sakshi, Rashi Banerji, and Khushboo Gulati
Chapter 9. Augmented realities: Unlocking consumer engagement and brand advocacy through comprehensive AR strategies; Gajalakshmi N. S. and Seranmadevi R.
Chapter 10. Exploring factors affecting consumers’ intention towards AI-enabled robotic waiter restaurant services in Guinea: A conceptual framework; Moussa Barry