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Web Storytelling: How to Find Ideas, Generate Word-of-Mouth and Get Profit from Your Social Media Posts
Audiobook
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In this audiobook, we'll address issues related to the seemingly 'out of control' spread of some online stories and videos. From Gagnam Style to the Ice Bucket Challange ... How come some stories take root and others don't?
What makes a piece of content go viral?
How does the winning idea come about?
How does it spread?
Is it a replicable phenomenon?
We will analyze together the principles that push users to press the 'share' button, the emotional levers to activate and how to generate word of...
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