Wellness Culture: How the Wellness Movement has been used to Empower, Profit and Misinform

Wellness has become synonymous with yoga, meditation, and other forms of self—care. Over the past 60 years, what began as an alternative to mainstream medicine has coalesced with consumer culture and has been commercialised to such an extent that the term is now synonymous with an industry of exclusive products and services.

This book traces the emergence of wellness culture as a countercultural movement to a trillion—dollar industry, examining the social, economic and political conditions ...