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What is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders

By Nick Kendall
eBook
$62.99
By Nick Kendall
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What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore?

What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership wit...

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BusinessAccountingAuditing