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What Kids Buy: The Psychology of Marketing to Kids

By Robert H Reiher Ph.D., Daniel Acuff
eBook
$15.99
By Robert H Reiher Ph.D., Daniel Acuff
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If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're tryin...

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