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WHAT THE CFO WANTS YOU TO KNOW

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Unless a business provides value, it will fail. We all know this, and yet many of us, whether employees or business leaders, do not have a clear idea of who creates value and how. What the CFO Wants You to Know is an indispensable guide to creating value in an enterprise, drawing on the extensive experience of serial CFO and author Charles Asubonten. While many books focus on the CFO as a financial engineer, Asubonten's compelling thesis is that the CFO is a catalyst who inspires employees ...