What Was That Number Again?

by Neil Hedley

Overview

Most radio advertising is bland, boring, poorly written, shoddily produced, offers little value for the advertiser's investment, and insults the listener's intelligence. But it doesn't have to be this way.
Neil Hedley was an ad agency Creative Director by the age of twenty, doing international award-winning work for clients around the globe. In this book, he'll help you avoid committing some of the most common crimes against advertising. At the same time he'll give you the solid foundation for success and inspirational knowledge that launched a 30-year career that continues today.

Product Details

BN ID:	2940033011971
Publisher:	Neil Hedley
Publication date:	01/24/2012
Sold by:	Smashwords
Format:	eBook
File size:	154 KB

About the Author

Neil Hedley has been writing for audiences since the age of six, and getting paid to do it since the age of thirteen.

His 30-year radio and television career included "moonlighting" as a singer, an actor, a stand-up comedian, speaker, web designer, restaurateur, consultant, blogger, and Dad. (He doesn't get paid for that last one, at least not in any currency you can spend on this Earth.)

Currently he lives in Toronto with his wife Tatiana, where he is working on his second book and working with a small number of clients who "get it".

When you're in town, offer to take him for lunch at Vittorio's and ask him about his "world record".