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What Were They Thinking?: Crisis Communication - The Good, the Bad, and the Totally Clueless
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Some corporations spend millions of dollars on socalled "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."
Nationally recognized communication coach and fourtime Emmy Award-winning broadcaster Steve Adubato has been teaching, writing, and thinking about comm-unication, leadership, and cris...