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What Women Want: The Science of Female Shopping

By Paco Underhill
Paperback
$15.99
By Paco Underhill
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The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace-what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace-with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming...

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BusinessMarketing & SalesBusiness - General & MiscellaneousMarketingBusiness ReferenceConsumer BehaviorMarket ResearchBusiness Research