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What Would Apple Do?: How You Can Learn from Apple and Make Money

By Dirk Beckmann
eBook
$9.99
By Dirk Beckmann
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In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store... the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forge...

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