What's Their Story?: Anthropology, Design Thinking, and the Rebirth of Healthcare Marketing

If you're not starting with the patient you're starting in the wrong place. The value of a patient-centered approach to healthcare design and strategy is clear, yet many healthcare professionals lack a fundamental understanding of the principles that foster stakeholder understanding important to better outcomes, clinically and economically. In this book, David McDonald shares insights imperative to illuminating patient realities and designing impactful patient experiences. Without the conce...