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WhatsApp: From a one-to-one Messaging App to a Global Communication Platform

By Amelia Johns, Ariadna Matamoros-Fernández, Emma Baulch
Paperback
$22.95
By Amelia Johns, Ariadna Matamoros-Fernández, Emma Baulch
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In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform.

In this book, the authors provide a comprehensive account of WhatsApp’s global growth. Charting WhatsApp’s evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, ‘gimmickless’ app into a global communication platform. Understanding this development can sh...

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Social SciencesMedia & CommunicationsMedia - General & Miscellaneous