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In the market for over 10 years, Cross Networking is the first Brazilian agency specialized in strategic partnerships. The idea came from the experience of businesswoman Tatianna Oliva, who saw the opportunity to connect brands to create unique and meaningful projects that make a difference for the business. In the book, the author's first, Tati discusses her trajectory, which paved the way for her career as an entrepreneur, her philosophy and some of the cases that prove that partnerships are the future of business in the era of shared economy.
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About the Author
Tati Oliva is the creator, partner and Chief Executive Officer at Cross Networking, na agency created in 2008 and, since then, incorporated into the portfolio of Holding Clube, the largest live marketing group in the Brazil. She started her career at Banco de Eventos, also at the Holding Clube, as a trainee, and worked there for nine years, reaching the position of New Business Development Director. It was there that she began to develop the strategies that would later become her greatest assets and give life to Cross. Currently, she leads a passionate team in the search for strategic partnerships that generate innovative business solutions.