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Which Goal should be followed by a Corporate Executive?

By Janine Paul
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By Janine Paul
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Essay from the year 2007 in the subject Tourism - Miscellaneous, grade: 2, Bournemouth University (Bournemouth University), course: International Tourism Management (top-up), language: English, abstract: A corporate chief executive encompasses the final responsibility for a successful company development. “He sets the objectives for the business and specifies strategies for their achievement” (Lines, 1978:3). Further key tasks are listed in Appendix A. In this unique role he is also respons...

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