Who Killed Referral Marketing?

The most common response to the main title of this book might very well be, "who cares", because the majority of consumers automatically associate referral marketing with multi-level marketing (MLM), which is also known as network marketing. After all, haven’t most of us either heard about or have personally had a bad experience with MLM? However, the true essence of Referral Marketing is not even remotely close to MLM.

That said, there are three groups of individuals who will be interested ...