Who Says Elephants Can't Dance?: Leading a Great Enterprise Through Dramatic Change

In 1990, IBM was a corporate dinosaur on the brink of extinction, with the business world watching what looked like the final chapter of an American icon.

The company was paralyzed by its own bureaucracy, losing billions, and had completely lost touch with its customers. The consensus was clear: IBM was too big, too slow, and had to be broken up to survive.

Then Lou Gerstner was brought in as CEO. In a story that has become a legend in the annals of business, the non-technologist CEO undertoo...