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Who Was Levi Strauss?
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How did an immigrant who sold sewing supplies in New York City reinvent himself in the American West by creating the most iconic pair of pants in the world? Find out in this addition to the Who HQ library!
As a young working-class German immigrant, Levi Strauss left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty riv...
As a young working-class German immigrant, Levi Strauss left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty riv...