Wholesale Couture: London and Beyond, 1930-70

The first book to consider the subject, Wholesale Couture: London and Beyond, 1930—70 seeks to revise the notion that wholesale couturiers were simply copyists and demonstrate the complexities of their design processes and business strategies. This term has fallen out of usage; however, it was used to describe the pinnacle of the British ready—to—wear fashion industry between the 1930s and 1960s. Companies within this sector have typically been recognised as creators of high—quality copies ...