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Why Engagement Matters: Cross-Disciplinary Perspectives of User Engagement in Digital Media

By Heather O'Brien (Editor), Paul Cairns (Editor)
Hardcover
$109.99
By Heather O'Brien (Editor), Paul Cairns (Editor)
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User Engagement (UE) is a complex concept to investigate. The purpose of this book is not to constrain UE to one perspective, but to offer a well-rounded appreciation for UE across various domains and disciplines. The text begins with two foundational chapters that describe theoretical and methodological approaches to user engagement; the remaining contributions examine UE from different disciplinary perspectives and across a range of computer-mediated environments, including social and com...

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