Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters

Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters

by Lisa Bodell


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Product Details

ISBN-13: 9781629561295
Publisher: Taylor & Francis
Publication date: 10/25/2016
Pages: 240
Sales rank: 109,803
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

As a globally recognized futurist and expert on innovation, Lisa Bodell ignites new thinking at every event with high energy, humor, and audience engagement.

Lisa Bodell is an award-winning author and CEO of futurethink. As a futurist and expert on the topic of change, she serves as a global council member of the World Economic Forum; and has helped thousands of senior leaders ignite innovation at Bloomberg, Pfizer, Lockheed Martin, and many others.

Lisa is an inspired speaker who has brought her message to over 40 countries and nearly 100,000 people each year. She has been rated as a top speaker at Google’s client events and is the author of the best-selling book Kill the Company: End the Status Quo, Start an Innovation Revolution, which won the 2014 Axiom Best Business Book Award and was voted Best Business Book by USA Book News and Booz & Co. Her new book, Why Simple Wins, will be released October 2016. Lisa has appeared on NPR, FOX News, and in Fast Company, The New York Times, and WIRED. She is a frequent contributor to strategy+businesss, Forbes and Harvard Business Review.

Lisa is an advisor on the boards of the Association of Professional Futurists; and Novartis’ Diversity, Inclusion Board in Basel, Switzerland, and on the Global Advisory Council for the World Economic Forum. Among her many academic activities, Lisa has taught innovation and creativity at both American and Fordham Universities.

For more innovation news and ideas, follow Lisa on Twitter at: twitter.com/LisaBodell

To view clips of Lisa’s presentations, visit: youtube.com/futurethink.

Table of Contents

Introduction xi

Chapter 1 Creating the Monster 1

Chapter 2 The "What" and "Why" of Complexity 19

Chapter 3 Gauging Your Complexity Problem 39

Chapter 4 Work That Matters 57

Chapter 5 The Simplicity Mindset 79

Chapter 6 The Simplicity Toolkit 97

Chapter 7 Become the Chief Simplification Officer 135

Chapter 8 Getting Simplification Right 175

Acknowledgments 191

Appendix: 50 Questions for Simplifying 195

Notes 203

Index 215

About the Author 223

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