Why the Magic Matters: Discovering Disney as a Laboratory for Learning

As education, entertainment, or "edutainment" (as Walt called it), Disney offers its consumers and guests a wealth of opportunities for learning. In Why the Magic Matters, top Disney scholars and teachers unpack what, why, and how Disney maintains its overwhelming cultural significance in the global entertainment industry. Broken into four parts, "Magic and Strategy," "Authenticity and Simulation," "Nostalgia and Innovation," and "Leisure and Labor," the book offers a framework that juxtapo...