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Why We Remember: Unlocking Memory's Power to Hold on to What Matters

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A breakthrough scientific narrative from a top scientist in the field, Why We Remember digs into the brain’s function, explaining how memory works and also providing actionable steps for how to cultivate our memory for key utility. Backed by compelling studies and practical science, this is a book that will reshape the way we think.

NEW YORK TIMES BESTSELLER • LOS ANGELES TIMES BESTSELLER Memory is far more than a record of the past. In this groundbreaking tour of the mind and brain, one of the world’s top memory researchers reveals the powerful role memory plays in nearly every aspect of our lives, from recalling faces and names, to learning, decision-making, trauma and healing.

A BEST SCIENCE BOOK OF THE YEAR: Financial Times, Smithsonian Magazine, The Telegraph, Waterstones,
The Times, Marie Claire, Greater Good Ma...