There's still time! Find the perfect Father's Day gift with store pickup | Shop NowThere's still time! Find the perfect Father's Day gift with store pickup | Shop Now
Add Item to wish listAdd Item to wish list
Read Sample

Why Wellness Sells: Natural Health in a Pharmaceutical Culture

By Colleen Derkatch
Hardcover
$50.95
By Colleen Derkatch
Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.
How and why the idea of wellness holds such rhetorical—and harmful—power.

In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizin...

Categories

Medicine & NursingMedicine & Nursing ReferenceReference - MedicineMedicine - History