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Willful Blindness: Why We Ignore the Obvious at Our Peril

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"With deft prose and page after page of keen insights, Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self-image--and, even better, she points the way out of the darkness." --Daniel H. Pink

In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes.

Why, after every major accident and blunder, do we look back and say, How could we have...