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Willful: How We Choose What We Do

By Richard Robb
eBook
$28.00
By Richard Robb
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A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision'Ć'Äòmaking


"Willful is a breakthrough in economics. Richard Robb's tremendously insightful book shows how much of our behavior is not explained by existing theories of human action and explains in sparkling prose why understanding decisions made seemingly without reason presents a fuller picture of our world."—Edmund S. Phelps, Nobel Laureate in Economics


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BusinessEconomicsEconomics - General & Miscellaneous