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Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence
By Rick Marcet
Hardcover
$39.95
By Rick Marcet
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An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them.
Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced.
- Reveals how to turn field sales teams, a mostly underutilized resource, into ne...