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Win Win Selling: Turning Customer Needs Into Sales

By Larry Wilson (Foreword by)
eBook
$21.95
By Larry Wilson (Foreword by)
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Differentiating your company's products and services in the marketplace is a big challenge these days. But a company's sales force can gain sustainable advantages if it adopts the Counselor approach. A win-win mind- and skill-set, based on trust, problem solving and side-by-side work between seller and customer, makes buying easy. And because the seller stays by the customer after the sale, the door opens for long-term, expanding business. This book is useful for both new and experienced sa...

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BusinessMarketing & SalesSales