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Wine Tourism Destination Management and Marketing: Theory and Cases

By Marianna Sigala (Editor), Richard N.S. Robinson (Editor)
eBook
$159.00
By Marianna Sigala (Editor), Richard N.S. Robinson (Editor)
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The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices ...

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BusinessIndustriesConsumer IndustriesRecreation & Entertainment Industries - Hospitality & Tourism