Winfluence: Reframing Influencer Marketing to Ignite Your Brand

Do brands want social media starts to post about them, or do they want to influence an audience to buy their product? The business world has pushed influencer marketing into a corner. In Winfluence, author Jason Falls proposes a new way of thinking to focus on "influence" marketing (without the "r") so we can get back to focusing on the goal-to influence-rather than the channel-the influencers.