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Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World

By Dan Steinbock
Narrated by: John Allen Nelson
Unabridged — 8 hours, 55 minutes
Audiobook
$19.99
By Dan Steinbock
Narrated by: John Allen Nelson
Unabridged — 8 hours, 55 minutes
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Winning Across Global Markets examines how 145-year old Nokia grew from a small paper mill in Finland to a multinational telecommunications leader. Why are Nokia's globalization lessons so critical across industries and worldwide? While most large multinational companies enjoy inherent advantages in which their home base/country/flagship location often accounts for 30 - 50% of their revenues, small- multinationals like Nokia who have a home base market that generates less than 1% of its rev...