Winning and Keeping Power in Canadian Politics

Do negative campaigns win elections? Do voters abandon candidates accused of scandalous behaviour? Do government apologies affect prospects for re-election? While many people assume the answer to each of these questions is yes, there is limited empirical evidence to support these assumptions. In this book, Jason Roy and Christopher Alcantara use a series of experiments to test these and other commonly held beliefs.

Each chapter draws upon contemporary events and literature to frame the iss...