Winning in Asia - Strategies for Competing in the New Millennium

The book explores the economic crisis in Asia and discusses the ways Asian multinational and national companies must compete for markets. While the Asian economy has so far relied on exports outside Asia, today's domestic Asian markets are experiencing exponential growth and a growing demand for goods, requiring a shift in competitive strategy. Therefore, it is necessary to win Asia and wrest its markets from the grip of global companies in order to emerge from the crisis and achieve accele...