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WINNING ON PURPOSE: THE UNBEATABLE STRATEGY OF LOVING CUSTOMERS

By FRED REICHHELD, DARCI DARNELL, MAUREEN BURNS, M. CHomahidze-Doronina (Translator)
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$11.99
By FRED REICHHELD, DARCI DARNELL, MAUREEN BURNS, M. CHomahidze-Doronina (Translator)
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Pochti 20 let nazad konsul'tant i ekspert po prodazham Fred Rayhel'd zastavil ves' mir obratit' vnimanie na ekonomiku loyal'nosti. On razrabotal i opisal v svoem bestsellere «Iskrennyaya loyal'nost'» sistemu chistoy podderzhki Net Promoter System (NPS). S tekh por sistema NPS stala osnovnym metodom ocenki klientskogo opyta i byla vnedrena v takih kompaniyah, kak Apple, Cisco, Nike, Zappos, Philips, GE i mnogih drugih. Segodnya avtor vyvodit svoyu sistemu na novyy uroven' — NPS 3.0 i po-prez...

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