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Winning with Customers: A Playbook for B2B
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"This book captures the invaluable lessons learned from a nearly decade-long journey focused on perfecting the business science of creating value for customers in the so-called business-to-business (B2B) segment of commerce. Keith and Jerry have clearly arrived at an important destination. Not only has the customer value creation (CVC) science been significantly advanced, it has been proven by real-world application in numerous B2B settings."
—From the Introduction, Glenn Dalhart, retired pa...
—From the Introduction, Glenn Dalhart, retired pa...