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Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas

By Richard Bayan
Paperback
$22.00
By Richard Bayan
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

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BusinessReferenceMarketing & SalesEnglish Language ReferenceAdvertistingAdvertising - General & MiscellaneousVocabularyAdvertising - Technique & Practice