World War Brands: World War II and the Rise of the Modern American Brand

How the Modern American Brand was Born

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a maj...