Xiaomi: How a Startup Disrupted the Market and Created a Cult Following

There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices.

Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among othe...