Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950

In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy — consumer democracy. Julio Moreno describes how Mexico’s industrial capitalism between 1920 and 1950 shaped the country’s national identity, contributed to Mexico’s emergence as a modern nation-state, and transform...