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By Evrim KabukÃÂÂu

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Overview

Özellikle son yıllarda lüks kavramı ve dolayısıyla lüks markalar köklü değişimlere uğramıştır. Bir dönemler elit olarak kabul edilen bir hedef kitle için son derece sınırlı bir teklif olan "geleneksel lüks"; lüksün demokratikleşmesiyle birlikte "yeni lüks" kavramı çerçevesinde sektör için kitlesel bir ürün haline gelmektedir. Yeni iletişim teknolojileri, birçok lüks ürünün küreselleşmesine ve demokratikleşmesine katkıda bulunmaktadır. Bu nedenle, daha genel ve erişilebilir bir ürünün, klasi...

Product Details

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