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The author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains.
A mix of popular psychology and trivia, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of realityexcept we’re not. But that’s okay, because our delusions keep us sane.
Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:
- Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)
- The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).
- Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
- The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
- Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)
|Publisher:||Penguin Publishing Group|
|Product dimensions:||5.00(w) x 7.40(h) x 0.70(d)|
|Age Range:||18 Years|
About the Author
David McRaney is a journalist and self-described psychology nerd. He has written for several publications, including The Atlantic and Psychology Today. He lives in Hattiesburg, Mississippi.
Table of Contents
Introduction Self-Delusion 1
1 Narrative Bias 17
2 The Common Belief Fallacy 47
3 The Benjamin Franklin Effect 57
4 The Post Hoc Fallacy 71
5 The Halo Effect 83
6 Ego Depletion 101
7 The Misattribution of Arousal 117
8 The Illusion of External Agency 127
9 The Backfire Effect 143
10 Pluralistic Ignorance 157
11 The No True Scotsman Fallacy 177
12 The Illusion of Asymmetric Insight 187
13 Enclothed Cognition 201
14 Deindividuation 213
15 The Sunk Cost Fallacy 225
16 The Overjustification Effect 235
17 The Self-Enhancement Bias 249
Most Helpful Customer Reviews
In this fascinating book, David McRaney explores the cognitive process of humans and demonstrates how we are not so much logical beings but are more at the mercy of stories and hidden assumptions. The author writes in an entertaining and amusing style with many funny and upbeat stories to illustrate what he is saying. The book is well-written and easy to read as well as being full of insightful information, and I enjoyed it very much. Jelila
Nah its kinda boring