I think the promise that I want to put forward is kind of a new way of thinking. Everyone wants to make money online. Everyone wants to have a business. I want us to take a step back and think about where that money comes from. Somebody has to buy whatever it is that you’re selling. The result that I’m after today, and what I’m after in the Buy Buttons book, is that there are a bunch of fast track marketplaces where you can get in front of a pre-existing audience of buyers. That exists in dozens and dozens of different niches, for whatever skills or products that you have to offer. That’s the result that we’re after.
We have had people in my book, and that I’ve met through my podcast, that are making anywhere from $100 a month, on the side and that they are happy with it because it’s play money, up to $10,000 a month or more. So, it’s more like, “Why do you want to make that money? What does that afford you? What is that going to buy you? What does that mean in terms of your lifestyle?” Probably the common theme of what we’re all after is to do something that we’re interested in, to do something that excites us, and ultimately, allows us to lead a happier life as a result.
That’s kind of what I’m after, and I just get a kick out of running these different experiments and seeing what works and what doesn’t. That’s wonderful. So, it comes down to doing work that you love and trying to figure out to monetize that while making an impact in other people’s lives.