Your Baby's Ugly: Maximize the Value of Your Business or You'll Have Nothing to Sell.

Your Baby's Ugly: Maximize the Value of Your Business or You'll Have Nothing to Sell.

by Justin A Goodbread


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Are you creating a business that's attractive to others-or is it a business only a parent could love?

If your business isn't attractive, you'll struggle to rise up as a marketplace leader and catch the eyes of financial investors when you need it-or sell your business for profit in the future. You might find yourself heavily involved in every detail, but pouring endless time and energy into your business might not improve its value,-or have an effect on your personal net worth.

In Your Baby's Ugly, Justin Goodbread offers secrets to nurture your company effectively for better transferability, more longevity, and a bigger appraisal price when you're ready to sell. With practical advice for small business owners, this is your guide to valuation benchmarks for a profitable, sustainable, and scalable business that have been shown to increase personal net worth without increasing your stress.

You'll discover:

· The eight key areas of business that drive up value.

· How leadership, not management, ties directly to value-and how improving work culture improves value long-term.

· The ten-step process to create repeatable sales that could put you light years ahead of your competition.

· Four Cs for marketing your business with a better perception and expectation for your target market.

Don't hold your baby back from reaching its full potential. Get Your Baby's Ugly now to get the tools other business owners have used to build a highly transferable, valuable business that they sold for maximum profit!

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Product Details

ISBN-13: 9781732059931
Publisher: Financially Simple LLC
Publication date: 07/20/2021
Pages: 222
Sales rank: 949,481
Product dimensions: 6.00(w) x 9.00(h) x 0.51(d)

About the Author

Business owner, financial planner, award-winning educator, and pizza aficionado Justin Goodbread launched his first business when he was 15. From Brunswick, Georgia, he grew up running around barefoot and chasing alligators. His love for helping others with their finances evolved over time, but it began with a dare. A friend bet $5,000 Justin wouldn't be able to pass three financial tests. With only a month to study, Justin passed the first time. That ultimately led him to become a CERTIFIED FINANCIAL PLANNER™ and later added Certified Value Growth Advisor® and Certified Exit Planning Advisor to his expertise. Justin is the owner of Financially Simple, a portal that helps business owners manage and grow their business, their wealth, and ultimately sell their business in preparation for retirement. Financially Simple has been featured nationally in Forbes, Fox News, NerdWallet, Yahoo! Finance, and Investopedia. Justin runs the Financially Simple blog, podcast, and YouTube channel. He's a multiple winner of Investopedia's Top 100 Advisor, Exit Planning Institute's Leader of the Year, and more. He's been a featured speaker for the Exit Planning Institute, University of Tennessee MBA Finance Department, various professional workshops, and more. Justin lives on a small farm in the country with his wife and three beautiful children. He's an avid outdoorsman who loves camping, hunting, fishing, hiking, and traveling. He's also completed several half Ironman races, marathons, and other endurance events. Learn more about Justin at Information presented should not be viewed as personalized investment advice. All expressions of opinion reflect the judgment of the authors on the date of publication and may change in response to market conditions. You should consult with a professional advisor before implementing any strategies discussed. Content should not be viewed as an offer to buy or sell any of the securities mentioned or as legal or tax advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation. This page is a publication of Justin Goodbread with Heritage Investors, LLC. The firm is registered as an investment adviser and only conducts business in states where it is properly registered/notice filed or is excluded from registration requirements. Registration is not an endorsement of the firm by securities regulators and does not mean the adviser has achieved a specific level of skill or ability. To learn more about our credentials and awards, please visit

Table of Contents


INTRODUCTION: Why Your Baby is Ugly

CHAPTER 1: Value: Your Baby Should Be Worth Every Penny


CHAPTER 2: Planning: Why Your Baby is Ugly

CHAPTER 3: Leadership: How to Be a Better Parent to Your Baby

CHAPTER 4: Sales: Only the Best for Your Baby

CHAPTER 5: Marketing: Beautifying Your Baby

CHAPTER 6: Personnel: Who Will Help You Raise Your Baby?

CHAPTER 7: Operations: Make Your Baby Beautiful

CHAPTER 8: Finance: Predicting Your Baby's Path

CHAPTER 9: Legal: Keeping Your Baby Safe


CHAPTER 10: Strategic Planning: Making Your Baby Beautiful



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