Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales

You’ve finished your book. That’s step one. Book publicist Dana Kaye now takes you through step two: getting your book into the hands of legions of readers.

How we read books is changing rapidly, and so is where we buy them. From the rise of eBooks to the impact of online retail sales through companies like Amazon to the wide acceptance of self-publishing as a natural path—countless authors are writing books and then wondering what to do with them. If they decide to bring their book to marke...