Your Creative Career: Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle

by Anna Sabino

Overview

Anna Sabino is an artist, but certainly not a starving one. She wasn't born into a wealthy family, didn't inherit money from a distant relative, and doesn't have a rich husband. But she made it as an entrepreneur, as a single woman, and most importantly, as an artist.

In Your Creative Career, she shows her fellow artists and creatives how to build a business that reflects their talent and true calling while generating serious cash. Whether the goal is to build an empire and be financially free, create a lifestyle business, or just to have more time, Your Creative Career guides you through every aspect of creative entrepreneurship.

If you want to start your creative career, transition into it, or give it a boost, this book is a must read that features:

Proven systems and strategies to create ideally priced products that keep selling.

The importance of going through all the steps of making it from idea inception and execution to branding and distribution.

The importance of transitioning from artistic solitude to collaborative, creative entrepreneurship.

The most effective marketing and PR methods adjusted to the new reality of short attention spans and information overload.

Product Details

ISBN-13:	9781632651112
Publisher:	Red Wheel/Weiser
Publication date:	01/22/2018
Edition description:	First Edition
Pages:	192
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Anna Sabino is the designer behind the jewelry brand Lucid New York, which she started after leaving her Wall Street career. Her jewelry collections are sold in more than 100 stores all over the world and have been featured in People StyleWatch, Vogue, and Cosmopolitan. Sabino is a contributor to HuffPost and Medium and is a certified career coach. She speaks and leads workshops focusing on growing your creative business, generating multiple streams of income, and working remotely. You can find valuable business advice at AnnaSabino.com.

Table of Contents

Introduction 11

1 Designing Your Creative Career 15

2 Your Humble Beginnings 27

3 Exploring Creativity Within 41

4 Transforming From Artist Into Creative Entrepreneur 53

5 Making It! Product Business 67

6 Following Your Passion vs. Providing What People Want 83

7 Succeeding as an Entrepreneur 95

8 Pressure of Growth 111

9 The Comfort of Change 121

10 Creatives and Money: Profit and Pricing 133

11 Spreading the Word and Developing Your Brand 147

12 Mindful Creative 165

Ending Remarks: Celebrating 177

Notes 179

About the Author 187

Editorial Reviews

"While readers will have to look elsewhere for advice on the more nitty-gritty details of running a business, they will find worthwhile information on a mindful approach to creative entrepreneurship here. An unusual, conversational, and valuable manual for prospective business owners." —Kirkus Review

Reviews

"While readers will have to look elsewhere for advice on the more nitty-gritty details of running a business, they will find worthwhile information on a mindful approach to creative entrepreneurship here. An unusual, conversational, and valuable manual for prospective business owners." —Kirkus Review

"Anna Sabino is the perfect coach and cheerleader, deftly guiding you throughout the process of building a creative career. She provides inspiring insights and actionable recommendations that will set you on your way to an authentic and meaningful career." —Tina Seelig, international best-selling author of inGenius: A Crash Course on Creativity and Creativity Rules

"Anna Sabino is a passionate and beautiful person. Your Creative Career lays out the path for you to follow." —Benjamin Hardy, 2016 #1 Medium contributor, author of Willpower Doesn't Work

"Your Creative Career is both refreshing and accessible. Anna has the rare gift of telling good stories while also focusing on the essential takeaways. If you know there's something better out there somewhere, but aren't sure how to find it... read this book!" —Chris Guillebeau, New York Times best-selling author of Side Hustle and The $100 Startup

From the Publisher

2018-02-27
A seasoned entrepreneur shares techniques and strategies for turning creative pursuits into successful businesses.In this debut book, Sabino draws on both her own experience as the founder of jewelry brand Lucid New York and the works of well-known, pop-business writers (Seth Godin, Chris Guillebeau, and Tim Ferriss are name-checked frequently) to provide readers with a framework for developing a venture based on creative activities. The volume explores the psychology of creating—and the challenges that innovators often face when combining their passions with the pursuit of profit—and the elements of a thriving 21st-century business. Concise and cleanly written chapters tackle the decision to launch a creative career, growth management, pricing strategies, and marketing and publicity techniques. Each chapter concludes with suggestions for journaling or otherwise examining the topic more deeply. Although Sabino acknowledges that potential creative entrepreneurs may face financial or personal limits on their abilities to forge new careers, the readers who will find this guide most useful are those who have plenty of time (Sabino describes holding a full-time job for a year in addition to starting her business) and money (working for free "is a simple and effective way to start almost any career you dream of"). Some of the counsel will be familiar to readers of business books—tips on managing time effectively; understanding the psychology of pricing—while in other cases, Sabino brings a unique perspective, as in her recommendation against focusing too much on developing new products: "If we move on from what we've completed way too soon, we deprive clients from knowing about it and owning it." The manual is also notable for its applicability to a wide range of entrepreneurial styles and strategies: Sabino addresses readers who are initiating lifestyle businesses as well as those chasing venture capital and IPOs, and both groups should find the book helpful. While readers will have to look elsewhere for advice on the more nitty-gritty details of running a business, they will find worthwhile information on a mindful approach to creative entrepreneurship here.An unusual, conversational, and valuable manual for prospective business owners.

Kirkus Reviews