The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth.
In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results.
It is, in its totality, an idea whose time has come!
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About the Author
Stevens' firm, MSCO, represents a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder, The MONY Group, Environmental Systems Products, Virgin Air, and many others. Through integrated marketing campaigns, MSCO focuses on achieving real results for its clients, instead of awards that serve egos. Mark Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and in management positions at several global corporations. His incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients.
Stevens is an in-demand speaker at organizations from Wharton, Nike, and Oracle. A frequent guest commentator, he lends his insights and opinions on a wide variety of marketing/branding topics on Fox Business Network, Associated Press, CNN International and Bloomberg TV to CNBC, MSNBC, NPR and Bloomberg Radio on the annual subject of Super Bowl Advertising to Before You Tie the Knot: Tips on Creating a Successful Business Partnership (Wall Street Journal), Why Successful Business People Don't Sleep (The New York Times) and Be A Better Boss (Forbes.com).
Steven's wildly successful blog, "Unconventional Thinking" is ranked among the "Top 10 Marketing Blogs in the World" by blogged.com.
Stevens shook the marketing establishment with his Business Week bestseller, Your Marketing Sucks (Random House/Crown Business, 2003), and redefined the rules of management with Your Management Sucks (Random House/Crown Business, 2006). His latest book, Your Company Sucks focuses on the Four Reasons ALL Companies Fail. Stevens is the author of 25 business books including these bestsellers: The Big Eight; King Icahn; Sudden Death: The Rise and Fall of EF Hutton (a Wall Street Journal bestseller and Library Journal "Business Book of the Year"). Books by Mark Stevens have been published in the USA, UK, Ireland, Australia, New Zealand, South Africa, China, Germany, Spain, Japan, Russia, and Brazil.