Your Stand Is Your Brand: How Deciding Who to Be (NOT What to Do) Will Revolutionize Your Business

Your Stand Is Your Brand: How Deciding Who to Be (NOT What to Do) Will Revolutionize Your Business

by Patrick Gentempo

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Overview

A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values.

What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't.
In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?"
While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about:
"Maximum Tension," the greatest barrier to entrepreneurial growth
The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity
Digging into the soul of your business so it can find its transformative process for serious breakthroughs
How to face the fire and embrace creative destruction.
And much more
This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.

Product Details

ISBN-13: 9781401957865
Publisher: Hay House Inc.
Publication date: 03/17/2020
Pages: 192
Sales rank: 213,772
Product dimensions: 5.70(w) x 8.50(h) x 0.80(d)

About the Author

Patrick Gentempo is a serial entrepreneur who has founded and led multiple, multi-million-dollar companies. Early in his career as a practicing chiropractor, he co-developed diagnostic technologies, for which he received multiple patents with decades of experience having founded and co-founded over 15 businesses ranging from diagnostics to filmmaking, Dr. Gentempo has a specialized skill in the practical application of philosophy in business. He has been published by Forbes.com, has testified in front of congress on the use of technology in healthcare, given testimony to the White House Commission on Complementary and Alternative Medicine, and received numerous business and healthcare awards. He lives in Park City, Utah, with his wife, Laurie, and his 3 children, Connor, Antoinette, and Hudson.

Table of Contents

Foreword xi

Introduction xv

Chapter 1 Maximum Tension 1

Chapter 2 The 5-P Expansion Sequence 27

Chapter 3 Unleashing the Power of Philosophy 51

Chapter 4 Finding Your Miles Davis 91

Chapter 5 Brand Purity 107

Chapter 6 Anatomy of a Breakthrough 119

Chapter 7 Creative Destruction 131

Conclusion: Combine and Conquer 145

Acknowledgments 153

About the Author 155

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